Umami reaches the bar
Miso, tomato water, kombu, broth. Cocktails are stepping outside the sweet-sour axis they have occupied for a century, and the Martini has become the testing ground.
Read article →Blog
Liquid Culture
History, trends and cocktail culture.
Back to the classics
After a decade of smoke, tweezers and twelve ingredients per drink, the industry is reversing course. It is not nostalgia: maximalism simply stopped impressing anyone, and bars discovered that the hard part is not surprising someone, it is getting them to come back.
Read article →Drinking less, drinking better
Half of consumers say they want to drink less, but they are not staying home. They are ordering something else. And the bars that understood this early are serving the most interesting drinks on their menu with no alcohol at all.
Read article →Advertisement
The true story of the Margarita
At least five people claim to have invented the most famous Mexican cocktail. These are the most credible theories.
Read article →Sustainable mixology: the 2026 trend
From zero-waste bars to peel syrups: this is how drinking is changing.
Read article →