Blog

Liquid Culture

History, trends and cocktail culture.

Halloween cocktails that don’t need food colouring

Halloween cocktails that don’t need food colouring

Halloween needs no food colouring or gummy eyeballs. Five classics with the names and pasts of a horror film, and how to serve them.

Read article →
The world’s best-selling cocktails in 2026

The world’s best-selling cocktails in 2026

The Negroni rules for the fifth year running, the Amaretto Sour keeps climbing and the Sbagliato makes its debut. What the 2026 list from the world’s best bars tells us.

Read article →
Umami reaches the bar

Umami reaches the bar

Miso, tomato water, kombu, broth. Cocktails are stepping outside the sweet-sour axis they have occupied for a century, and the Martini has become the testing ground.

Read article →
Back to the classics

Back to the classics

After a decade of smoke, tweezers and twelve ingredients per drink, the industry is reversing course. It is not nostalgia: maximalism simply stopped impressing anyone, and bars discovered that the hard part is not surprising someone, it is getting them to come back.

Read article →
Drinking less, drinking better

Drinking less, drinking better

Half of consumers say they want to drink less, but they are not staying home. They are ordering something else. And the bars that understood this early are serving the most interesting drinks on their menu with no alcohol at all.

Read article →
The true story of the Margarita

The true story of the Margarita

Five people claim to have invented it and none can prove it. But a 1936 newspaper clipping, a casino in Tijuana and a clumsy translation explain its origin far better than any of the legends.

Read article →
Sustainable mixology: the 2026 trend

Sustainable mixology: the 2026 trend

A bar squeezes hundreds of limes a night and throws away the most aromatic part of the fruit. Sustainable mixology was born from noticing that, and today it is the reason some drinks taste better than they did ten years ago.

Read article →